According to outdoor products trade fair and specialized marketing analysis, we know the trade of outdoor products shows increasing these years and some automatic outdoor products shares a big market. In another aspect, outdoor products industry is no longer blooming in export but also shows prosperous in domestic market. Therefore, many outdoor products companies show great interesting in domestic market and they just prepared enough to share this big cake.
In the trade fair, we found that new products are favored by consumers. For example, one-min magic tent and easy folded beach desk became popular products in trade fair. New material and design are also applied into the new products.
Meanwhile, it is important to put the right position of developing inland market.Yiwu outdoor products should be fit the local’s shopping habit and it also includes comfort and easy carrying.
As the data tells, there are over 500 outdoor product brands inChina, involving more than 4000 distributors. In the passed 10 years, this industry has had an annual growth of 48%. It realized an annual sales volume of over 5 billion yuan last year. There is a huge potential market in this industry.
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