For in yiwu market, the brand construction is the transformation and upgrading of market, improve yourself, but also the requirements to achieve economic growth mode transformation, promoting local economic social development and international trade comprehensive reform of the pilot must demand.
Since the reform and opening, Yiwu market in promoting development, but also constantly deepen brand development strategy, and realize the market development and brand construction of common prosperity. According to yiwu city industrial and commercial bureau to provide the data, 2011, yiwu market fair total turnover was 67.785 billion yuan, up by 9.13%; With China commodity city turnover RMB 51.512 billion, the first time exceeded RMB 50 billion yuan, a year-on-year increase of 12.95%.
And at the same time, yiwu through the deepening brand development strategy, brand comprehensive strength has for many years among the second county,zhejiangprovince first.
Be known as “straw king” yiwu double child Co., LTD holds the “double child” trademark this year just won the state administration of industry and commerce “famous Chinese trademark” that, the chairman LouZhongPing elaborated his understanding of the brand that the brand is the magic weapon of enterprise development, only have their own brand, just have the enterprise own reputation, their own culture, have their own “golden signboard”.
LouZhongPing said that children’s double from 1995 started, 17 years of business to do only one pipettes, from initial competition in the industry hard survival, to double the birth of the child after a trademark, again to gradually through mergers, acquisitions constantly do big, double child development become final industry bibcock, double child straw through the brand construction constantly improve the added value of the products and enterprise discourse, expand their own strength.
In the process of its development yiwu brand, the competent authorities as a trademark, yiwu city industrial and commercial bureau has been dedicated to advancing brand development strategy, and give full play to the “trinity” of the brand construction mode, gradually formed and consolidated the government to promote, industry and commerce aid move, enterprise initiative creates the sign pattern.
In 2011, the ministry of commerce and industry of yiwu by making the brand standard 17 laws and regulations “, making “easy infringement trademark directory”, carry out the record, establishing export-oriented enterprise brand such as brand ZhiDaoZhan way, providing enterprise in front, convenient and efficient brand guide service, help enterprise and brand, create brand, brand, with the brand.
In order to adapt to the new situation, yiwu city industrial and commercial bureau issued the yiwu implement trademark strategy to promote economic development certain opinions “and report the yiwu city government, and further specify the future development goal and take the trademark concrete measures. And as the ministry of commerce and industry in 2011 of the international trade comprehensive reform pilot a key work, yiwu city industrial and commercial bureau promotes yiwu striving to create “country trademark strategy implementation demonstration city”.
In addition, in recent years, with the continuous improvement of the extroverted degree of yiwu market and the market radiation limits continues to expand, yiwu enterprise production of goods in the phenomenon of infringement in overseas is sometimes occur. In this kind of situation, yiwu city government and yiwu city industrial and commercial bureau actively guide and encourage enterprises to develop international registration of trademarks, make sure the enterprise on the international market development process their own lawful rights and interests, and enhance the international competitiveness of yiwu market goods.
In order to improve the enterprise and brand’s enthusiasm, in industry and Commerce Department under the stimulus of, yiwu is a policy of identified as “famous Chinese trademark” (judicial cognizance except) enterprise give 1 million dollars award, identified as province famous trademark and provincial famous of the firm enterprise give 200000 dollars award, registered trademark of international of enterprise according to the actual spending each trademark 50% the cost of the tax.
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