In January of last year Hong Kong qiu dong show fashion presentation, “shuang jia garment” general manager LvZhiFei carefully selected by the display of the shirt after many Brazilian businessmen of all ages, from this “shuang jia garment” in emerging market development and a step forward; In march of the Italian bologna international hairdressing hair care products exhibition, zhejiang new air crafts Co., ltd., r&d nearly four years of nail salons high-key appear on patch, caused quite a stir of absolute advantage; Although the economic downturn, but “MengNa hosiery” through the new research and development “alternative” socks in August Las Vegas autumn FuZhuangZhan meet on the large American customers many potential…… Take an active part in overseas famous exhibitions have become enterprise in yiwu complex domestic and international economic situation, to develop international market, promote foreign trade export one of the important ways.
The footsteps of expanding the market throughout the world
Last year was the international and domestic economic situation changing a year, European and American rolled up a new round of financial turmoil, and the RMB exchange rate fluctuations, bank monetary policy tightening factors make yiwu of small and medium-sized enterprises more step forward, but it did not stop yiwu enterprises to develop international market of the pace, instead, yiwu enterprises exhibitors steps around the world, some consolidate old customers, meet new customer, some continue to dig deeper into the traditional the demand of the market, some positive develop new market opportunities, won himself more opportunities for development.
According to statistics, last year the foreign trade and economic cooperation bureau and yiwu international chamber of commerce have organized 476 home time overseas enterprises to yiwu fair, attend various exhibition of 73, booth number up to 780. 73 solo exhibition will be the basic covers the Europe and America, Middle East, Africa, South America and the world market, the vast majority of the strongest level for global professional exhibition, such as Las Vegas FuZhuangZhan, Las Vegas international consumer goods fair, Italy gift bologna international hairdressing hair care products exhibition, the international office articles exhibition in Frankfurt, Germany, Hong Kong show fashion presentation, Hong Kong gifts and premium exhibition, etc.
Compared with 2010, the last year of the enterprises to yiwu overseas exhibition number increased by 13.7%, the booth number increased by 20%, and the enterprise through the intention for foreign trade than 2010 stood increased.
Consolidate the traditional market more, pay attention to develop new market
At present, our city has quite part of enterprise in developing high-end products on to race to the European and American market. The European and American countries of exhibition covers range, industry, strong, clear guidance international scale, therefore, last year the European and American countries is still outside the main exhibition yiwu enterprise destination.
Last year, yiwu enterprises in Europe andAmericawere mainly by purchaser exhibition near 40. For example, unfolds in Las Vegas international team-mates form gift of consumer goods fair debut in “China brand export commodities American exhibition”, attracted 24 yiwu enterprises to participate in, zero distance contact North America at all levels of customers make yiwu enterprises can more keen grasp the United States the demand of the market.
But with the international competition is becoming increasingly fierce, and the European and American countries is now in the financial storm, this makes the enterprises to get the order to yiwu shrink, many enterprises eager to through the development of emerging markets gain new business opportunities. Therefore, in addition to Europe and the United States continue to consolidate the traditional market outside, yiwu enterprise last year still actively explore Russia, South America and other emerging markets, and has made the good effect of participation. For example, in addition to 2010 years have large-scale participation in international trade exposition of panama, last year the foreign trade and economic cooperation bureau and yiwu international chamber of commerce also special organization enterprise to participate in South Africa international trade exposition, Russia light industrial textiles and equipment wholesale exposition, Malaysia China import and export fair, guide yiwu enterprises to exploit emerging markets.
In the process of continuous to overseas, yiwu enterprises also changing the original “exhibition that meet the list” of the ideas, more enterprise with the exhibition platform, all over the world to study the market, understands the colleague and after the end of the show to summarize the experience, and potential customers exchanges, and really put all kinds of information into the actual order.
According to information, outside of the industry in yiwu mainly concentrated in office supplies, clothing apparel fabrics, beauty salon, gifts and so on. At the same time, yiwu other industry enterprises is positive through the expanding overseas markets, such as Hong Kong food exhibition, zhejiang morning cloud industrial Co., LTD production of buckwheat flour, corn, purple chips such as fans health food, win many countries in Europe and America orders.
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