Will the London Olympic Games held inEuropeand the European football championships, causing the yiwu commodity, especially sports related products export of the new market. In the first quarter this year, yiwu commodity exports to Europe by the yiwu customs 360 million us dollars, up by 46%; Sports related supplies and equipment export growth obviously, total export $9.46 million, export freight volume of 08000 tons, up up by 44.1% and 43.1% respectively. The graph is busy yiwu inland port. ZhangJianCheng perturbation
May 4,, theUnited Statesdepartment of agriculture announced, the United StatesApril non-farm payroll population growth of 115000 projects, below market expectations of 165000; In April, the eurozone manufacturing purchasing managers’ index (PMI) by march has declined to 47.7 from 45.9, and in June 2009, the lowest level since. See not hard,Europeand the slow economic recovery, the global economic downturn continues.
According to city business bureau statistics, 1-3 months, the city’s exported 760.75 million us dollars, up by 22.99%, more than the average export growth by more than 16.89%. Although the export situation of the whole province is relatively optimistic, but rising prices of raw materials, labor costs, the yuan against the dollar exchange rate fluctuation margin expansion, international ocean freight prices lead to the our city factors such as foreign trade export enterprise cost greatly increased, yiwu commodity export price advantage is increasingly weakened, this makes the foreign trade order gradually to India, Vietnam, Indonesia, Bangladesh, low cost country transfer.
How to keep yiwu commodity export price advantage, reverse current against the foreign trade enterprises to export of situation? To speed up the pace of “going out”, and actively expand overseas marketing network, drive the yiwu commodity exports, not only is the government support measures, the more become more and more foreign trade export enterprise one of the try.
Key words: opportunity “yiwu pilot” full support
Turn over yiwu international trade comprehensive reform pilot overall scheme and three years action plan, to speed up the “going out” is one of the pace of an important content. “Important domestic and international market to speed up the construction of Chinese commodity display the pace of the trading platform, and support in the global scope, yiwu copy and output professional market management mode, operation mode and marketing service mode, according to government support, ‘operation of enterprise” mode, overseas Chinese goods founded in stages exhibition center and order service center, storage and logistics distribution center, building the small and medium-sized enterprises cluster “go out” platform; support the establishment of overseas marketing network system, marketing center and service center, explore through the chain distribution, the construction market distribution channels and other forms of international marketing network, development…”Readingbetween the lines, all without exception shows for the construction of the municipal party committee of yiwu overseas marketing network attention.
For “yiwu pilot” of the “going out” strategy, province business hall has given full affirmation. In the middle of last October, the provincial business hall and the zhuhai of the signed jointly promote the international trade comprehensive reform pilot work agreement “clearly, province business hall will actively support and guide China yiwu-Tanzania economic and trade cooperation of project construction, and carry out the relevant policy support, will support–yiwu international trade center Moscow construction, explore legal, safe, convenient to Russian trade channels, to strengthen the overseas investment yiwu of major projects tracking, service and coordinate work, promote yiwu small and medium-sized enterprise explore overseas in marketing network construction, in the” going out “the use of special funds to yiwu key projects to be key support.
Keywords: good provincial department policy to force
If “yiwu pilot” is still in the first try first stage of exploration, relevant policies still need some time to be born, then in early February, province business hall and province jointly issued by the financial “about promoting foreign trade show center construction of the implementation opinions” (hereinafter referred to as “opinions”), is specialized in foreign trade show center construction real policy support. “Opinions” pointed out that building a foreign trade exhibition centre, make overseas trade platform, zhejiang accelerating the implementation of the “going out” strategy, promote foreign trade development mode change is the important measure, is also encourage zhejiang enterprises establish overseas marketing network, stability and expanding exports, cultivating brand competition advantage of zhejiang new important way.
What is “foreign trade exhibition center”, it is the trade show, brand promotion is given priority to, through the integration of resources agglomeration advantages, guide to the overall marketing way zhejiang enterprises to develop new market, consolidate the traditional market, make the whole image of zhejiang products, investment promotion and import both development, form a in overseas to display the sales zhejiang enterprise products, integrates marketing order, brand promotion, the post-sale service, the warehousing and distribution and investment promotion and promote trade balance function as one integrated marketing services.
“Opinions” clearly, to satisfy certain conditions and the examination recognition of the provincial key foreign trade display centers funding. Projects include centre happen business (office) place of the ChangZuFei, ZhuangXiuFei, e-commerce site construction fee and AD campaign where, single project funding of the highest amount each year could reach 5 million yuan.
Key words: promoting export effect obvious effect
According to city business bureau statistics data show that since 2009, the enterprise “go out” expand overseas marketing network project has 31, so these overseas marketing network drive yiwu commodity role of exports, how much?
City business out of them by secco 15 overseas marketing network project had a sampling survey. Among them, the zhejiang true love woollen textile Co., LTD. Established in 2010 in dubai investment of us $2 million, established by the “TLG blanket trade Co., LTD.”, when promoting export $3.45 million; 2011 drive exports increased to $6.73 million, up 95.07%, and export products meet the list with domestic unit price compared to add 1 yuan per kilogram.Zhejiangembroider brocade dress Co., LTD. Since 2009, successively indubai,Russia, theUnited Statesand panama investment overseas trade company established in 2010, promoting export $27.7 million, 2011,-drive exports increased to 31.05 million us dollars, up by 12.09%.
“Overall, the establishment of foreign enterprise to promoting export positive effect on their export enterprise, showed a rising trend. According to our sampling survey, in 2010, 15 overseas marketing network average exports to 2.6747 million dollars, and last year the average exports reached us $3.1847 million.” City business out of the anchorman, introduces, at present, 15 overseas marketing network project for 10 received the export order, a total of $16.76 million.
In fact, through the overseas marketing network, zhuhai foreign trade export enterprise not only have a chance to received more order, still can put aside middlemen gain more profit. “A small commodities inChina, the wholesale price of yiwu for 1 yuan, to the United States Houston, the wholesale price can achieve $1.” Recently, at the American Houston in yiwu trade center project appraisal meeting, general manager of investment promotion ZhuZe Mr Wu said in addition to more potential order, substantial profits also attract zhuhai foreign trade export enterprise positive “going out” is one of the important reasons.
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