Sporting Goods Market

      For a half century, with rich labor resources, huge potential market and preferential policy, China sporting goods market has grown from a small and generic to innovation, from from plans to market, from closed self-sufficient to enter the international market, made remarkable achievements, caused the overseas professionals the universal attention.

     It is expected that by 2008, China’s sporting goods market will reach $6.2 billion. China is to encourage physical exercise, at present the whole nation has nearly four hundred million Chinese people to participate in all kinds of sports activities, and the number is increasing, the China sporting goods market to take strong demand. For China created and integration into the world economy, and participation in global resources allocation of international environment and to show the world China manufacturing sport brand of the good opportunity. The domestic many enterprises in order to better grasp this opportunity and waging fierce competition, how can emerge from many enterprise?

    Chinese sports industry sector accounted for 0.5% of GDP, and the United States but a proportion as high as 2.4%. The main body of the Chinese sports industry or sports goods manufacturing industry, and most of the small scale of the enterprise, no brand, in developed countries has become the mainstream industry fitness entertainment industry in China’s development is in the initial stage. How to develop and maintain their own brand, make oneself is in an impregnable position, the future of the sporting goods industry trend towards and how will?

    To promote the development of domestic sporting goods market, first of all, should constantly increasing investment in science and technology, adjust the structure of products, enhance the consciousness of intellectual property. China’s current sports product enterprises has more than 400, but the product structure is not reasonable. And some enterprise used to copycat, heavy production, light the phenomenon of research and development are quite common, and the lack of traditional products constantly upgrading vision consciousness. Second, since marketing has been Chinese companies the soft rib of China, one of the local enterprises shall make a breakthrough on the marketing method in practice, learn to use the modern marketing ideas and methods to promote the development of China sporting goods industry. In addition, for Chinese sports product enterprises in small scale, management, science and technology research and development power scattered weak, international marketing channels such as the obstructed adverse conditions, the same product enterprise in the ripe conditions shall be taken into consideration for resources reorganization or cross-department joint, the integration of resources, make joint fleet.

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