Chinese sporting goods sector accounted for 0.5% of GDP, and the United States but a proportion as high as 2.4%. The main body of the Chinese sports industry or sports goods manufacturing industry, and most of the small scale of the enterprise, no brand, in developed countries has become the mainstream industry fitness entertainment industry in China’s development is in the initial stage.
How to develop and maintain their own brand, make oneself is in an impregnable position, the future of the sporting goods industry trend towards and how will? To promote the development of domestic sporting goods industry, first of all, should constantly increasing investment in science and technology, adjust the structure of products, enhance the consciousness of intellectual property. China’s current sports product enterprises has more than 400, but the product structure is not reasonable. And some enterprise used to copycat, heavy production, light the phenomenon of research and development are quite common, and the lack of traditional products constantly upgrading vision consciousness. Second, since marketing has been Chinese companies the soft rib of China, one of the local enterprises shall make a breakthrough on the marketing method in practice, learn to use the modern marketing ideas and methods to promote the development of China sporting goods industry. In addition, for Chinese sports product enterprises in small scale, management, science and technology research and development power scattered weak, international marketing channels such as the obstructed adverse conditions, the same product enterprise in the ripe conditions shall be taken into consideration for resources reorganization or cross-department joint, the integration of resources, make joint fleet.
In a large, careful market research basis, according to the national bureau of statistics, the main national ministry of commerce, the national sports bureau, China’s cultural and educational sports goods association, Chinese sporting goods federation, China light industry association, China industry research nets, domestic and foreign DuoZhong related newspapers and magazines of the basic information and professional research units to provide large amounts of published and informative, statistical accurate information and data, from the current situation of sports goods, import and export and main export market, subdivision industry market conditions, consumer demand, industry the main competition pattern and sporting goods industry the future development trends in the various depth analyzed, comprehensive display sporting goods market situation, reveal the potential demand of the sporting goods market with potential opportunity for strategic investors, choosing the right investment opportunity and company leadership do strategic planning provides accurate market information and scientific basis for the decision-making, and the bank credit department also has great reference value.
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