Our country Sports Goods Trade major exports go concentrated in the United States, Japan, Europe and other developed countries and regions, and the outbreak of the economic crisis center is in the United States, then spread to Europe and other developed countries, in these countries’ economic created a lot of impact, made the countries market demand shrinking, including the sports goods consumption, greatly decreased, China’s export enterprise, the enterprise in order to reduce difficult situation. Facing this situation, we should not only look at in the European and American countries on the market, and should vigorously exploit emerging markets overseas, such as South America, Africa, the Middle East market market, these areas such as market wide market, and the potential is tremendous, sports supplies manufacturing industry in the region is not mature, the market to be developed. And our country and the third world countries keep friendly long-term diplomatic relations as well as our country sports goods in price, quality, and other aspects of the advantages, we should actively expand, cultivate these emerging markets. It is reported, CHINA commodity IN these countries is very popular IN CHINA, printed with “MADE” the product has been set up IN local it very good image. Sports Goods Trade in the enterprise should use fully the convenience, seize the opportunity in the overseas market, so as to realize the diversity of export market, through the emerging market growth to make up for the drop of the developed markets by reducing financial crisis market diversification effect.
Hope to have overseas orders export enterprises, and vision not only the attention to the overseas market, but also important domestic market demand, at our country is a has a population of 1.3 billion important market, the market has great potential and clinking, in recent years the rapid social and economic sustainable development is the sports supplies manufacturing enterprise development to provide a broad market space. But now the sports goods consumption for the domestic whole market far less effective supply, except the region in the east, in the central and western regions, especially the most full of potential rural market, the sports goods consumption is far from reach saturated. Leaders say the country has recently to deal with the financial crisis should first based on expanding domestic demand, in the expansion of investment demand while should take powerful measures to guide and expand consumer demand, form investment and consumption stimulate economic growth, to actively guide residents add sports, entertainment, sports and tourism consumption, expand the scope of their consumption. So, for the Sports Goods Trade export enterprise, should actively response to the relevant countries to expand their domestic policies, such as a recent nationwide in the countryside in “home appliance” is carried out in domestic, sporting goods industry might as well throughout the country and have a “sports fields” activities, such already can alleviate because abroad got bogged down in order to reduce the export enterprise, working again, and to further develop the production of rural market, mining, and market potential in the countryside can also like to take this opportunity to improve our country countryside school, enterprise, community and other public sports infrastructure level, will receive the benefits of fully staffed.
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