Office stationery dubbed China stationery industry of the last piece of cake, with more and more competitors, the competition pattern will quickly change, competition will promote the whole industry forward development.
By market DuoNian baptism, domestic will appear some monopoly of the national office stationery brand, some strong regional brand, brand and retailers brand agent. In the future, a line to the domestic market strength, and competitive local brands and the external world, the high-end brand divide to break in a line at present foreign brand on the market the pattern of shots; Two, three line brand will with the scale the local public brand or regional brand as the main face; Stationery wholesale market will be good quality, pay attention to brand image of the wholesale brand.
More and more enterprise dedicated to the enterprise operation and terminal operation of refining, to improve the ability of fast reaction of terminal and core competitiveness of the enterprise; Terminal marketing mode innovation also emerge in endlessly, office stationery factory not only include commercial street shop shop, office business district flagship store, also appeared a line of “one-stop shopping” market the office supplies purchasing shop form.
To meet the health needs of consumers, more and more of the stationery manufacturers more proactive in into the “low carbon era” of the original, the green and auxiliary materials, trying to make office supplies more environmental protection and more healthy. And active research office psychology, enterprise studied color, struggle through the brand and the quality stationery products to explain the needs of the business office.
Enterprise pay more and more attention to the brand image and brand culture of building and the promotion, not only in the terminal and consumers through interaction, and also through the film and television, advertising media means to regional and national brand spread, enhance the brand image force; Attach importance to professional talents of reserves, and the construction of the core team, and pay more attention to the learning organization to make and the construction of enterprise culture; Through many brand portfolios, expanding category to realize the development of the enterprise, the realization enterprise bigger and stronger; In addition to through the accumulation to strengthen ourselves, but also to study and using the power of the capital market and to realize the strategic goals; Seek to develop with the international design institutions and international brand management company’s cooperation, improve brand of winning ability.
The personage inside course of study thinks, office stationery factory industry brand new structure is formed, and in the next five years from the regional, class, style type, etc formed echelon mode. Level The article source: brother of guangdong/stationery.
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