The Trade Of Umbrella:
1, Function. As a shelter and prevent bask in functional supplies. The waterproof and shading on the use of material, the short term won’t have too big breakthrough, because the new materials is subject to the extensive use of cost and technical bottleneck; In the design of the structure of the umbrella, almost can imagine all the shape of the triangle, wind, beneficial to the double umbrella, even three layers of… So function speaking, than is just work and the material.
2.Gift.The Chinese for “umbrella” and “scattered” unisonant, therefore not used as gifts umbrella. But foreign pour no this taboo, and can see the single umbrella design is exquisite, packing beautiful, really just the gift of relatives and friends.
3.Fashion. Take a look at South Korea and Japan with umbrella, average people a human date I have several umbrella, many people according to the weather, dress to match the umbrella, this time the umbrella with lady’s bag, into a hat and shoes the same market products, it is hard to imagine a ku the LV fashion beauty but with an ugly an umbrella.
4.Sales promotion. An umbrella because cheap, practical strong, printing area and liquidity strong, become a promotional ideal choice. In China, with advertising umbrella called the domestic enterprise pay more and more attention to the marketing work, this need has been great and will be flourishing.
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