Because domestic bags &luggage enterprise has been just in the industrial chain for the developed countries play a maker, or quality of the second low price products through the wholesale market to fill the domestic market. The real proprietary brand practice just in recent years that it has started to things, the whole industry is still in the stage of exploration, so will be hard to avoid in the domestic market brand operation there are many problems in the process.
And the clothing industry is the same, bags product design capability industry also reflect the core competitiveness of the bags &luggage enterprise level. The design of the bags which includes function design, also includes comprehensive consideration of the production cost, humanized features and cultural connotation, and other factors. But, bags industry is not like clothing industry in colleges as a dress design major, also do not have formed a set of design theory, the more not the actual design experience is worth using for reference, so the whole industry has basically no professional design theory knowledge and implementation bags experience, all the design talents make bags design personnel are clothing industry turned from over. At the same time, because most of the bags &luggage enterprise were only for foreign OEM, enterprise need not think too much about the design of the product. Plus part of the enterprises to imitate strategy of self is the design of enough attention. Leading to the industry’s ability to design a more extreme lack of innovation, with less; Function of comprehensive consideration, consider the cost of production, human nature, product culture and conscious conceptual design less.
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