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Plastic toy exporters in China is still hope
[2009-05-22] from: China Chemical Network

Perhaps plastic toy exporters in China now is that most want to hear a word, they want to turn over this year.
Chinese toy manufacturing center is located in Shantou, one of the new elements of its European and American companies are closely monitoring the market, signs of growth. Masen Chen, general manager, said, we are supporting the teeth and tough year.

He at the Guangzhou International Toys and Hobby Fair in an interview, said: “I will make every effort to maintain the original level of sales, but very difficult to do so. As long as I can do that, then the year will be a success one year. ”
Although the domestic market offers opportunities, but some export enterprises still face a difficult situation.
Build more factories in Dongguan Block injection to the Friends of the Hong Kong Bank International Limited, Hutchison said its number of employees from 2,000 in 2006 to around 500.

Friends of the company’s product designers Kee Fung Ke-lun said the global toy brand owners with the layoffs to the Friends of the mind do such companies seek product innovation, they ushered in the opportunity.
Most of the company’s business comes from the U.S. market, but Feng Ke Lun said that for now, China’s domestic economy more stable.

However, he described the current situation of China’s toy industry, the use of a number of black humor. He said that toy companies are now looking at one another down a competitor, hoping to compete for the business that they left behind, “like playing games like the last survivor.”
But the market is also no lack of warming signal.
Mastermind Toys Development Co., Ltd. Guangzhou licensed production of the popular Japanese cartoon character Ultraman plastic toys. The company said after the Spring Festival, began in mid-February, orders began to rise.
A spokesman said: “The present situation is not good, but we think this year may be better.”
Outside the company in Guangzhou, a plastic injection plant about 1,000 employees, the layoff rate of about 10%.
Ultraman products in China, Guangzhou sharp as the exclusive authorized parties authorized by the Ministry of Culture Communication Co., Ltd. Li Jingcong said business executives, Altman received permission to give these products in the Depression to create opportunities for toy manufacturers, as consumers may be willing to seem to spend more money to buy good quality products.

Toy manufacturers on the show also that the United States on February 1 this year, the official implementation of the new safety standards limiting phthalates in PVC toys and disable the use of heavy metals such as lead, this squeeze their profit margins.

Chen said the company’s new elements, test and obtain certification may make a price increase of 10% of toys, but toys, brand owners need only take one of the 5-8%, while his company had to absorb the difference, resulting in its profits lower.
He said that even if frequently exposed in 2007, made in China toy recalls, the toy brand owners are still the price war, leaving behind a hidden quality problems. “Such quality problems may also be caused by the customer, not just the toy maker itself.”

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