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General Toys November Yiwu market, market analysis

According to the “Yiwu index” information system monitoring, general toys in November to 798.3 points sentiment index, ring up 33.37 points; month price index was 100.0 points, ring up 1.08 points. November general good toy sales prices, market sentiment is getting warmer.

General operating characteristics of the recent toy industry
Puzzle, novelty toys into the market highlights. Recent sales potential gratifying Toys, puzzles, blocks, kaleidoscope, Cube and other exports go amplification, these products also increased sales of businesses; letter knowledge games toys number of models, different games are played, the overall demand remains stable, the Export turnover increased; novelty toy market is quite good, BATH TOYS, gels toy variety, impressive sales; doll puppet toys, playing a trick unique creative magic toys, popular foreign buyers favor.

Mass-marketing potential of ordinary toys stable. Mass-marketing potential of ordinary toys remained stable overall, some of product development, and lack of market decline. Baby Toys highly targeted, the recent sales trend slightly higher, which bells, whistles and other sales is relatively large; various sports toy sales market is different, in which football, basketball and water guns and other products are more optimistic about, sales remained stable; work generally plastic dolls, plastic animal model of sales figures continue to weaken, the market outlook remains to be seen; sections of the gyroscope due to lack of new light, coupled with a surplus of products, recent sales have shrunk.

European and American financial crisis, the export market, the domestic toy sales support the general market. Overall, the pressure of a variety of adverse external factors still exist, exported to the U.S. market continues to take the amount of ordinary toy products declined slightly. However, the Yiwu market, after a period of active face, a certain increase the domestic market. Among them, the weapons class for the domestic market, sales increased steadily toys simulation, showing good sales momentum for the recovery of the entire toy market conditions provide support.

general toys industry problems

Value-added products, brand value is low, the slow pace of structural adjustment. Ordinary toy industry reshuffle continues, a number of low productivity, product quality, but off the market for small businesses has been eliminated. Currently, the market is still common in the toy industry to go low-end product line based, value-added products and brand value is relatively low. Affected by many factors, the price advantage by supporting the competitiveness of products in the international market has gradually subsided. Therefore, in the shortest possible period of time to adjust product structure, increase profitability means is present, Yiwu market, the manufacturers should actively face.

Foreign trade turnover of frustration, full development of the domestic market. By the international financial crisis, Europe and the U.S. toy market in general reduced the spending power of ordinary toy products, Yiwu market, the overall exports. Ordinary people are still present domestic animal toys, mainly basic products taking the low road, relying on the full range, low prices to attract domestic customers. With the gradual expansion of the domestic market of ordinary toys, educational toys, especially the performance of a good sales potential, the manufacturers need timely and seize the opportunity to actively develop the domestic market. Meanwhile, the domestic market must focus on the development of innovative approaches to traditional methods and the combination product should take the starting point, high value-added route.
Prediction of ordinary toy industry trends

With the deepening global financial crisis, ordinary reduction away the toy industry trade, export-oriented varieties of products with a higher decline; At the same time, increasing the proportion of domestic industries, domestic products are becoming increasingly diverse, with more holidays , the domestic market continue to look good.

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