Yiwu Umbrella Market

Umbrella export recession, turns sale in domestic market is a little difficult

        After years of development, yiwu umbrella market has begun to take shape, not only appear “red”, “treasure beauty”, “rose umbrella industry”, “sunny days” and a number of industry leading enterprises, but also conceived a large number of system umbrella of small and medium-sized enterprise, the scale of production is stronger. At present, yiwu umbrella enterprise many 100, yiwu international trade city with more than 200 companies manage an umbrella, directly engaged in the umbrella industry production and sales of more than 20000 is as high as the number.

      Yiwu umbrella market is a look at day have a meal of the industry, the rainy season of the year of more business nature. But this year system umbrella industry business difficult do, more is not better by global economic situation of influence. “No! You see the guest business all have no, old guest replenishment less and less.” International trade city a business of the door to journalists complain that umbrella, export market especially hard to do this year, compared with a twenty percent drop sales last year at least.

       Export market is not do many of the common dilemma facing the industry this year, turns sale in domestic market to solve one of the good. But for system umbrella industry to turns sale in domestic market is not so easy.

       “You see this umbrella is exported to European and American countries, the domestic market, and the umbrella have very big distinction. Foreign customers like the handle is straight, but in China, like the curved, hang up is convenient; size etc, foreign umbrella than the national average to some, because foreign customers relatively tall; and some designs, styles of sell like hot cakes, domestic photo not good to sell, abroad as well. So the contrary turns sale in domestic market is not easy.” Speaking of turns sale in domestic market, the market manage door conveniently take up the umbrella introduce up.

      This confusion get the umbrella industry association secretary-general yiwu ShiZhi GongYiMin identity. “After all the domestic market itself do enterprise has built his stable customer base, market competition pressure acceptance.” According to he revealed that, in addition to design, material, size, etc, there are many different market to sell outside, and domestic market oversupply competitive also makes some is the prohibitive export enterprise. And the above market manage door also said, many manufacturers already stationed in international trade city preempted domestic market, for they this kind of do export market for the enterprise, this is not the best time turns sale in domestic market.

Yiwu umbrella Domestic demand must innovation

     At present yiwu umbrella shop owner to should give priority to assembly, from the manufacturers in raw materials for assembly, but this way, product quality and style often are underlings, plus the prices of raw materials and labor costs to rise unceasingly, Yiwu Umbrella Market    facing more and more big.

      Many factors restricting the yiwu system umbrella enterprise’s development, how to change? Some enterprise has gradually will production center and outsourcing production links to yiwu by labor cost is low, and land price are relatively cheap place, will only enterprise core in yiwu, peremptory headquarters economic mode. With “treasure beauty” as an example, this enterprise 80% of production links were transferred tohenan,jiangxi, will only research and development, finance, marketing, logistics and other enterprise core link in yiwu.

        “Yiwu logistics, we developed the goods while inhenanassembly, but still there from yiwu shipping. Even if [with transport, the average cost of each umbrella can save 0.5 yuan, a year come down is millions of cost savings.” Zhejiang treasure beauty umbrella Co., LTD. Deputy general manager ShenJingKai introduces, in addition to control costs other than through, they are still in the marketing way, there are many innovation, through the meeting, star, network and so on all multi-channel layout, the company has already established in the more than 500 total dealers, and with wal-mart, big embellish hair, tesco, hua, century lianhua and so on more than 4000 malls, convenience stores established stable relations of cooperation.

        “We also use these channels advantage and international trade city convenient purchase advantage, special went to the market to purchase a hat, scarf and gloves, such as fashion accessories takes seasonal, OEM sales, realize the brand extends and complementary to the product, sales have dramatically.” ShenJingKai told reporters, this year the han edition “princess umbrella” is especially popular with the market to welcome, palace restoring ancient ways style, and an umbrella itself from the rain function actually have much to do, the key is an umbrella has become a fashionable women with product.

This news published by Yiwu International Trade Co.,Ltd.