WangFangLun is yiwu hardware market large locks. In 2007, WangFangLun spending huge sums from Shanghai forward lock factory hand buy out the “505” trademark. Rely on “505” the market reputation old brand, WangFangLun began in the domestic sale market expanding aggressively, while also constantly cultivate their own brand. After a few years of elaboration, he not only established in China with more than 200 distributors 12 sales network, but also produced including “party elegant”, “forward” and so on more than 10 locks, brand.
Business man use electric quotient to go abroad
In the first half of this year, the international trade environment and the recession let many hardware manage door advance encountered foreign trade industry “winter”.
“The market order, less popularity is not busy, even with the old customer order quantity is better than ever lost a lot of, and are often payment. Yiwu market many hardware manage door began to look in the domestic market. Perhaps this part by the foreign trade turns sale in domestic market market impact, also perhaps is affected by the domestic real estate regulation policy influence, WangFangLun feel yiwu hardware product sale in domestic market share appeared to decline.
While they are in turn to do business, WangFangLun began to layout the foreign market. “Last year, I through the foreign trade e-commerce harvest more than 100 ten thousand yuan of foreign orders, this shows that our products in foreign terminal customer base is to sell a good price. So, this year I increased electric business this part of the investment. Like many of the traditional enterprise, WangFangLun finally chose electric business as the main base for open foreign trade market.
The exhibition let hardware industry cracked foreign trade dilemma
In addition to locks and accessories industry company manager and industry association party branch secretary identity outside, WangFangLun another identity is China international hardwareexpo&electrical expo, deputy director of the organizing committee. In his view, the hardware appliances fair to yiwu hardware industry has brought a lot of benefits. “I myself every year to participate in the China export commodities fair, hardware appliances such as fair, greatly small exhibition a year to run on seven. Exhibition, not only can promote their new products, but also for domestic and international hardware industry trend is probably understanding, thus can always change yourself the production and operation of enterprises strategy.”
Of course, the harvest is not only the exhibition information, there are a lot of orders. “Almost every exhibition can get hundreds of thousands of yuan order. As for intention order, it is more significant. WangFangLun said.
“This year’s hardware market there is a very special phenomenon: the market order, the exhibition is a frequently order. Like yiwu bibcock enterprise SAN tin cooker in April, the hardware appliances fair, up to now order didn’t finish.” For this phenomenon, WangFangLun analysis, may and exhibition adjusted the time related. “In previous years are and the China export commodities fair extension stagger held a week or so. But this time, hardwareexpo&electrical expo in time with the China export commodities fair extension cohesion, come to yiwu attend the exhibition also became a lot of Canton fair and professional buyers choice.”
Improve overall strength meet the new opportunities
“This year the overall environment is already so, whether domestic or foreign trade, metal industries was not a small impact. But as enterprise is concerned, however, have to do is still promote their own strength, it will be possible to in the economy picking up quickly attack, take to market the largest cake.” WangFangLun tells the author, at present yiwu hardware appliances industry many enterprises are actively promote their own hard strength and soft power. On the one hand is to improve production equipment, improve product production mechanization degree and enterprise’s productivity, expand sales channels, On the other hand is clench talents.
In order to break the hardware enterprise talent shortage problem, hardware appliances industry association and with the straight authority cooperation, ready to open two electrical maintenance gang, free training maintenance technician.
This news written by Yiwu International Trade Co.,Ltd.:
Yiwu Recent Comments