strengthening the Yiwu china small commodity market brand building

Chen Jianrong members : strengthening the Yiwu small commodity market brand building
Zhejiang Hangzhou January 12th dispatch ( trainee reporter Pan Jie ) Yiwu China Commodity City has a very famous slogan, called: Yiwu Small Commodity Ocean, a shopper’s paradise. According to the Yiwu Municipal Trade and industry bureau newest statistic data shows,2011, the city of small commodities market turnover reached51512000000 yuan, an increase of 12.95%, turnover has been for 21 consecutive years ranked the top professional market.

This year in May, Yiwu china international trade comprehensive reform pilot is approved,
Yiwu china to stand on a new starting point. Zhejiang Normal University School of geography and environmental science Dean Professor Chen Jianrong’s view, the development of Yiwu still has great potential, he submitted the proposal that how to strengthen the Yiwu China small commodities market brand building.

Chen Jianrong believed that through nearly 30 years of development, Yiwu china started the brand,products are exported to overseas, but mainstream impression quality low price, to enter the mainstream consumer channel. In recent years,” brand Yiwu” strategy launched enterprise applications for trademark registration enthusiasm, in 2011 of new registered trade mark 5562, a total of 38181parts. But compared to the tens of thousands of stores, brand, brand characteristics is very few.

For the” Yiwu China  small commodity market” of the brand internationalization, Chen Jianrong set up a” three step” strategy,
the first step is to strengthen the international nomenclature, the second step of international communication, the third step is the development of international relations. Both in the international well-known regional broadcast propaganda film, is also involved in foreign public welfare undertakings, sponsoring big game.

In addition, he also hopes to strengthen the unified brand building, improve the whole market quality;how to create their own brands, merge reorganization of similar enterprises, encourage the nation’s traditional business store, big hit “culture card”, into the world of the ocean.

Origin: Zhejiang online Author: Editor: Zhou Ji Pan Jie

This news is organised by  Yiwu International Trade Co.,Ltd.