In the complex market inChina to find suitable for Chinese consumers access to any international brand is a big challenge. “Yesterday, focus on doing luggage industry leader new beautiful brand the greater China region MaRuiGuo vice President in an exclusive interview with our reporter said that the current domestic china luggage market development huge potential, will improve the domestic market brand portfolio of products, further subsoil domestic three or four line urban development.
Consumer demand for brand in china luggage market
For nearly half a month xinxiuli successively acquisition hartmann and high sierra two brands, MaRuiGuo said, the new beautiful focus on high-end business travel services, “hartmann brand itself is located in high-end luxury brands, and high sierra are focused on outdoor exploration areas, the acquisition of this brand, help rich new beautiful brand in the field of the product.
Whether you are interested in for new beautiful purchase domestic luggage brand, MaRuiGuo said, the domestic many successful brand is the acquisition of case, xinxiuli are watching in looking for.
It is reported, its brand xinxiuli beauty brigade (American Tourister) has been successfully set up online retail business. MaRuiGuo introduces, at present the online retail only under test, sales accounted for less than 5% of the total sales.
For whether it will put a new beautiful brand completely online sales of doubt, MaRuiGuo said, “there is still not a mature opportunity.”
MaRuiGuo said that in the past ten years, aviation passenger flow to rise by 15% a year. Along with the vigorous development of domestic tourism market, the consumer to travel the quality of the products and the brand needs is more big, the pull brand guarantee bags in china luggage market to the development of the brand.
At the same time,China is a big lggage production country.
Data show that in 2004 to 2008, handbags industry keep rapid growth trend, the output value of the compound annual growth rate as high as 27.1%. In 2008 the domestic luggage industry output value 75.43 billion yuan, in 2009 industry scale further ascension to 87.8 billion yuan. And domestic bag act the role ofing consumption is increasing by 33% every year, total market rapidly to ascend, industry insiders predict, handbag in the textile clothing, footwear after one of the most development potential of the industry.
This news was choosed by Yiwu International Trade Co.,Ltd.:
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