The stationery industry is in an increasing competitive, The brand enterprises or export of stationery factories have largely change. Now export has dropped slightly, but the 2012 china stationery exports increased by more than ten per cent can be seen, the huge market demand is strong support for enterprise development. With the development of the national industrial layout at the same time, some developed countries are no longer have their own production of stationery products, most of the factories are located in the coastal cities of China and other Asian countries. In addition to the stationery market potential, stationery businesses at the same time facing a lot of barriers to competition:
China Stationery Export Trade
Have skilled artistry
Recently, due to the reduction of the export volume, stationery exports to domestic sales is booming. Fought in the domestic market, which means delving into new products and new design to strengthen the development of products to meet the domestic market. This long-term processing trade stationery manufacturers is not easy, in order to open up the domestic market to have a certain amount of assets and product strength. As a full range of stationery production base in Guangdong, is renowned for its designer’s culture, the pioneering of new materials and stationery design elements, consumption habits have systems awareness, better design and relatively mature cost control will be able to produce good-looking and cheap products.
Have own brand
Production, development and progress of the stationery business is built on top of the corporate brand, a brand enterprises inder to explore the potential to differentiate themselves as much as possible. Innovation capability is the basic condition for progress, brand innovation, concept innovation, management innovation, service innovation, product innovation, marketing innovation, they have to do in different nuances. Stationery industry, of course, china stationery industry does not rely on one enterprise.
Improvement of product quality
Stationery exports generally more emphasis on product quality, and accordingly have different barriers to the product quality. Especially with the environmental stationery prevalence, stationery drawn more demanding. Currently, China Standardization Technical Committee of our stationery industry standard refinement and implementation. With the introduction of the “General requirements for safety of school supplies”, the amendments to the relevant indicators of domestic stationery products, test methods for scientific and rational guidance. A quality stationery which is quite unimportant.
Today, every business wants to have its own brand, build brand, but also to cultivate brand “fans”. Each category of stationery in the market and their respective representatives, China stationery should gradually narrowed with international product distance. With the development of the industry, stationery industry will become increasingly fierce, the same time competition the core will increasingly improve.
This news was written by Yiwu International Trade Co.,Ltd.:
Yiwu Recent Comments