Sports Goods Market

    Sports goods market and the market as a sports industry and market in the largest, development of the industry and the market, the best emerged in the 1950 s. Half a century has China along with the development of the sport has come a from planned economy to market economy, to supply mainly from the professional leagues to face the whole society, from primary towards a more prosperous development road. In recent years, along with the sports more and more accepted by people and the world sports market in China, the rapid development of the sports goods industry obtained a rapid development.

     Our country has basic can produce such as ball, shoes, clothing, all kinds of world famous brand such as racket sports products, and in the world have an effect. According to the statistics, of our country export sports things worth up to $1.37 billion. In recent years, our country sports goods industry exports year by year, by 1998, China’s customs direct export sports things worth reached 4.598 billion us dollars, has become the first country sports goods output. 

(1) our Sports goods market is messy, the lack of original spirit, not their own brand characteristic, the added value of products is quite low. As there is no independent brands and technology innovation, plus the quality of the products is hard to maintain stability, more Chinese enterprises become the foreign enterprise temporary processing workshop.

(2) our Sports goods market, there TongHangJian disorder of vicious competition. At present, stationery, sports, office equipment and the integration of the cultural products industry has been unveiled, all kinds of category in the industry in the fierce competition in that paper products, pens, document the product’s market is saturated state already present. Due to the development of design innovation ability of the gap, the domestic product copy, copy serious product homogeneity, market marketing appear more competitive price.

(3) our domestic to sports supplies classification is still not a uniform standard, the relevant departments in the sports supplies as a details on the statistics also not yet fully the exact figures. In stationery, for example, at present, only 66 production standard, many of which are 1995 years ago the formulated. Mandatory standards and only crayon, crayons two, reflect the biggest problem the industry standard is not white. And these standards are the industry standard, also is the only product quality, and no provisions for the safety performance of the products make the regulation, stationery safety standards to should say is a blank.

(4) of sports supplies the harm to the environment to be overlooked either, new environmental protection product shortage. Style on the market is not in conformity with the environmental protection standard of some products, such as solvent ink all use volatile dry primarily way, the lower the boiling point of the solvent, the more volatile and release toxic gas pollution of the environment, after the completion of the surface in printing the residues of toxic substances. Some one-time use up the ball pen will be used as the garbage, unless the one-time pen strict garbage or incineration processing, otherwise can’t natural degradation. In addition, the lead with volatile material, the lead of the unused land will also bring pollution.

(5) at present, our country Sports Goods Market is in a high-speed growth phase, but the emergence of a new brand, the industry couldn’t hide the overall quality of the relative shortage, especially in sports functional products, research and development ability is each brand common “soft rib”.

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