“Made In Yiwu” Products

     Last July, as the euro zone countries ofItalyis one of the core were involved in the debt crisis after, yiwu trade business owners to European economy is not very good. In 2012, European economic situation exactly how, yiwu trade enterprise and the well what kind of ready?

     A few days ago, in yiwu city business bureau and yiwu international chamber of commerce under the organization of, Molly greeting CARDS, KaiBo painting materials etc nearly 20 to yiwu enterprise collective appearance in Frankfurt, Germany 2012 international office supplies exhibition (hereinafter referred to as the Frankfurt stationery exhibition), want to exploring the European economic situation, in order to make the development of the enterprise annual plan.

Price competitiveness in the low end products order loss

      Four days of Frankfurt stationery is exhibited make yiwu dandelion paper Co., LTD. ZhuSongWei some dispirited and discouraged, “the show the number of buyers than usual, worse some old customer terminated the cooperation with us.”

      “For transportation, the product that the production come out from eastern Europe may be as long as a day or two to destination, and many countries in Europe the time between free trade is the, many European merchants think small orders now more suitable for production in the eastern European countries.” ZhuSongWei said, because human costs, rising prices of raw materials, the appreciation of the renminbi caused by factors such as the low end products production of yiwu price advantage more and more small, some European merchants and even the small orders production shifted to the countries of eastern Europe.

      Pay attention to improve the quality of high-end products win to quality new customers

     Yiwu city Molly CARDS in Frankfurt stationery Co., LTD has seven years exhibition, the exhibition, chief FanWenJun windfall for more and more high quality customer, some still very well-known local dealer. “The more than 100 new customers know, about 80% are high-end customers, would like to for high value-added products buried list.” FanWenJun analysis, some high-end customer product is originally in European countries or guangzhou production, with some enterprise product quality yiwu rising, these customers also want to try to take part of the order transferred to yiwu, so as to reduce the cost, and compared with guangzhou, and, in the high-end products, yiwu at least 5 years of price advantage.

      On the other hand, in high-end products substantial profits also let FanWenJun more clear the future direction of the enterprise. “Some of my European in high-end customer is the product by plane fromChinatoEurope, they now that are willing to pay so high costs on price, and how can haggle over every ounce?” FanWenJun said, it is these high end products more profit space for the company to peace through the complex in 2011.

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