The nature of the business model innovation is to realize include customer value innovation, business model innovation and the profit pattern of innovation, integrated innovation. Among them, the customer value innovation is the key of the business model innovation. Enterprise operation in the way, “between the actual and in a youdao”. Customer value creation is the perfect combination of virtual and actual. In the era of personalized needs, and customer value in real value of cognitive cognitive proportion is falling, and the proportion of virtual value cognition is more and more big. In the industrial brand, labor, machine and equipment, etc, the higher the cost, the more valuable brand. In fact, the brand is culture and creative, absolutely not sweat.
Compared with the traditional Yiwu Towel Manufacturer and terminal sales and production of towel, cake towel market is undoubtedly business model model. The enterprise create customer value by virtual cognitive, and from the value added, value differences and value innovation to realization of earnings.Yiwu Towel Manufacturer is mainly through the focus on clients’ emotional appeal and the functional sex appeal to realize, in emotional appeal and the functional sex appeal aspects complement each other and then moved consumers. Many consumers buy cake towel is not necessarily for private use, and is likely to be express emotion, spread friendship or contact feelings. In this sense, KTV, evergreen cane coffers teahouse is also such business model innovation cases. By combining traditional song coffers K kara OK and buffet catering the perfect combination, and then through the box form as a carrier for consumer, entertainment, food, and other aspects of the emotional appeals perfect show. And evergreen cane, so too will the teahouse through a single function of traditional teahouse and self-help food consumption, and more complete with the realized the customer value innovation. Therefore, the business model is rolled out, get the welcome of the consumer, the business model not only improve the customer total utility, and reduce the customer the comprehensive cost, on the monetary cost, time, cost, physical strength and energy cost cost were reduced. Consumers don’t have to K song, food, drinking tea and forwards in the streets.
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