China home textile market foreground and towel export situation analysis：
At present, China’s per capita consumption of home textiles of consumer spending less than l %, is 7%, and the consumption of the dress dress developed countries consumption and household textiles consumer spending is flat, from consumer of the structure of household textile development space is enormous, home textile products per capita consumption of every one percent increase in demand, it can increase more than $300. Also, the domestic towel and a low level of consumption market, in per capita consumption of only 200 grams, general developed countries for consumption 1000 grams of Europe and the higher of 1500 grams.
According to the statistics of the ministry of construction, in 2002 the total sales of commodity house of 129.76 million square meters, an increase of 27.6% part, the renovation fee can nearly 200 billion RMB. If 10% used for soft decorate, only indoor soft adornment a 20 billion demand. Attention to environmental adornment, improve quality of life, stress individual character, pay attention to culture, pay attention to art, manufacturing pleasant living environment has become people to set a new pursuit.
China home textile market association from the statistics, at present, China’s home textile products per capita consumer spending is 7%, and the consumption of the dress dress developed countries consumption and household textiles consumer spending is flat and household textile per capita consumption of every one percent increase in demand, it can increase more than 300 yuan. Industry insiders predict, as people for home textile consumption and the changes in the concept of home textiles design level and improve the quality of home textile market, huge expense potential will be released.
According to information, at present, China home textile market cheap product basic to domestic primarily, high-grade products to import primarily. At consumers to brand products, home textile upscale market increasingly favour greater than the present situation of the market potential for cheap, some domestic famous enterprises have been improving the ability of independent innovation and design ability, to develop high value-added famous brand products seizes the market shift. Recently, China’s largest home textile products production enterprise, is also the largest scale to produce that Asia is production enterprise, those group, home textile enterprise hired a fashion designer to design product, and is the first Chinese famous fashion designer ZhangZhaoDa hand in hand, launched the high-grade home textile brand-is changed, those mark to race, high-end consumer market. At the same time, the group still with the world’s top home textile brand British Dorma group cooperation in five years, and tries to those making the world, brand.
At present, the fu th brand high-grade towel be series products, decorating and bedding products home textile products have been sold to Japan, America, Europe and other DuoGe 30 countries and areas, including of China’s export sales towel Japanese 1/3 of the total towel, in the Japanese market share of 1/5.
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