According to the data show that, after 2009, China child shoes industry production rate is as high as 30%. China has children under 16, 380 million, accounts for about a quarter of China’s population, and about 27 million babies are born each year. China market with at least 38 billion yuan each year the size of the market.
Industry experts say children market is a relatively special industries, is also a potential industry. Relative to other children of the children’s products is concerned, cost is small, big profits, and children of the feet are growing businesses later in funding. Such as guangzhou, guangdong sihui, zhongshan, qingyuan, dongguan, not only in the domestic sales baby kids’ shoes, but also exported to Europe and America etc.
According to the statistics, the child products each year have almost 380 million market. Now the living standard of people more and more high, the parents to their children in the life also is more and more big, the children’s consumption obviously presented personalized, buy a trend of the initiative, so, the children of the market development space will increase year by year. Also,the shoes manufacturer will focus on it.
Due to the massive spending of the children’s market potential, the product sales market in china child shoes not only more and more kindly and fashion.But at the same time, in order to cater to the needs of the trend and fashion, many children focus on the design in comfort and ignore the functional.
According to the survey, although about 98% of new have healthy feet. But a big part of adults will appear in the deviation of the foot. China has about a third of people with different degrees of BianPingZu, and most of the day after tomorrow is due to improper shoes, many of which were caused in childhood. This the most important reason is that in the child time’s shoes against foot development, the shoes don’t fit me to the baby feet fixed.
Although Chinese children of sales channels is still at the primary stage, level is low, but China has begun to step into child shoes industry brand competition field, competition intensity can be imagined.
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