China ceramic market since the reform and opening up, start from scratch, since the childhood, realize a qualitative leap, the amount of metamorphosis, made the world’s largest producer and consumer of ceramic, exporters, achievements of China ceramics mode, and on the way in the development but difficult bumpy.
Ceramic raw materials raise a prices
In the ceramic chemical raw materials field, in recent years, ceramic chemical raw materials prices have been rising present trend. Now a high prices of raw materials, go potassium sodium supply a nervous sand. In 2011, zirconium and oxidation of silicate glass or in advancing the most obvious. Oxidation by June 2010 for the 160000 yuan per ton, on September rose to 190000 yuan per ton, by March 2011, had gone up to 380000 yuan per ton. And zirconium oxide from October of 26000 yuan per ton rose to2011 inMarch 38000 yuan per ton, just five months increased by 46%.
China ceramic market face “crossing”
But in recent years, in the face of yuan appreciation, foreign trade export restricted, and excess capacity, energy conservation and emission reduction, labor difficulties of the many pressures and challenge, and of the transformation and upgrade “big test”, and once again, the ceramics to the outlet wave, to the crossroads.
Foshan as our country building and sanitary ceramics, the important region and ChaoShengDe under the pressure of environment protection, are moved by the original, home to more than 300 of the more than 70 down to now, thus resulting in KongXinHua “anxiety. However the ceramic enterprises is also moved several laughter several sorrow, foshan ceramic industry transformation and upgrading of the road of the abnormal hardships. Transformation is not transfer, product class not to ascend, environment pollution, not eliminate of ceramic enterprise will be no turning back.
China ceramics have yet to create a world-class brands in the domestic market, have bigger discourse right over the brand is rare to see. Although in recent years many brand speed in brand strategy, hire celebrity speak, landing in the Olympic, CCTV, sports marketing, innovation and marketing mode expand brand awareness, but brands, is not a brand-day work overnight, need strength, time, market, and many other factors accumulation.
low carbon economy make china ceramic market faced a greater challenge
In today’s development “low carbon economy” state of the environment, energy saving and emission reduction measures will more severe macroeconomic regulation, the strength of will continuously increased, low carbon era of new product “carbon tariffs” will bring international trade rules change.
A carbon tax, just as its name implies is to the pointer carbon dioxide emissions tax. At present DuoGe countries in the world have in this country, is considered a carbon tax is to reduce energy consumption and slash carbon emissions effective means. The European Union is brewing unified carbon tax minimum standards for collecting early, is surely every tons of carbon dioxide collection of 15 ~ 20 euros.
A carbon tax collection of virtually increased the enterprise, the cost of carbon tariffs is the formulation of trade rules sharply variables. In June 2009, the United States through the clean energy and security act, will soon since 2020 have not achieved the American emissions of carbon emissions standard products imported high intensive on punitive tariffs on carbon emissions, ceramic are on the list of intensive products. The international has not been set up the unity of the carbon emissions standards, European and American countries to meet their interests if carbon levy “carbon tariffs”, other countries will follow suit to collect, certainly will reignite a trade dispute. Carbon tariffs once, with low price for collecting the advantages of China ceramic export-oriented enterprises will suffer severe impact.
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