Compared with comprehensive sports, outdoor market itself is a small all the consumer groups. Walk the road outdoor subdivision .children’s brand is limits the whole product style? Whether can be limited kids’ shoes brand in “children’s outdoor” the brand positioning?
To this, MaDeFeng response, China brand from the beginning operation should determine the brand positioning and product style. “We should not use” limit “to describe outdoor subdivision road, ‘children into a’ the word more properly.” MaDeFeng to “fall a” one word so explain, “fell a is positioning target market, sure good brand and product brand style. Children should be early ‘fall a’.”
The personage inside course of study expresses, China children shoes manufacturer should understand that itself of the target market and brand consumer groups. Facing the target consumption group, children should be established as soon as possible brand product style. China brand only early fall a “, clearly “fell a”, to the various children’s products market more step.
This can be in the MingWei young camels, DE fierce these children on outdoor pioneers to find out how much distinct signature. In 2009, MingWei to its young camels made clear positioning-American young cross-country equipment, outdoor shoes, clothing around teenagers,hat, accessories, the little on camels extensibility operation, its focus falls on products, and then American young camels cross-country equipment actively promote competition and established the “China young outdoor sports reserve talented person base” equipment research and development center, through a series of marketing strategy to deepen brand positioning.
In fact, for children shoes manufacturer, however, from this segment of the first after survival means that follow the development of natural law, first through the product support, market subdivision to determine the brand essence. “I don’t know whether we still remember dancing with the wolves had put forward seven colourful T-shirt, it is on the product selling points, dancing with the wolves found the positioning selling point.” Tightsen (China) Co., LTD, deputy chief ChenBingGao think.
Maybe through the subdivision breakthrough is not a shortcut, but “if consumers about the children’s outdoor this concept, can in a brand to have kids. So I believe that impression with those who do mass groups of children, the children than brand brand consumer will not less.” MaDeFeng so told reporters.
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