Yesterday, yiwu zipper industry association, the first batch of HongHanLing 12 home get “righteousness business zipper” use the qualification of yiwu enterprises by using trademark certificate. He said, yiwu zipper is actively create regional brand, urges the upgrade.
According to the customs to provide the data shows that this year 1 ~ 11 months, yiwu self-supporting zipper exports reached us $117 million, up 11.78%, the export industry in yiwu in the fourth.
At present there are about yiwu zipper market enterprise with 300 employees of about 32000 people, zipper up to 9 billion m annual sales, on average every two days of zipper length can produce a circle around the earth, about 70% of the product directly or indirectly exported to more than 80 countries and regions.
“Advancing brand strategy, improve product quality, yiwu zipper market is to deal with trade risk, and the way of sustainable development should be.” HongHanLing said.
Last September, “righteousness business zipper” success is approved azhejiangyiwu only regional famous brand. The qualification examination this year after November, “” the sea”, “xin hong”, “hualing” etc 12 home zipper enterprise approved in the marketing activities, advertising, image planning of using “righteousness business zipper” signs.
It is reported, the first authorized the use of the trademark of the enterprise has started to use it on the outer packing in commodities logo. “Next year, we will carry out the second round of the trademark enterprise qualification selection, gradually expand the promotion range.” HongHanLing said.
Yiwu zipper market association of wenzhou and experience for reference, preliminary decision in the next year zipper, and carry out the zipper professional and technical titles of the review process. “At present already to related department submitted the report.” The general secretary WuXinXi said, once approved, will regulate zipper technical personnel to the management, and promote the transformation and upgrading of the zipper.
Last may, the zipper market association has launched “zipper industry standards”, make different enterprise production chain head and chain belt interchangeability possible, let originally the dispersed of market forces, through the industry standard link has become a main body.
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