“Sports shoes and other and relevant to the movement of the fashionable clothing is enormous market. Especially domestic brand relatively cheap price, let many domestic consumers can also bothers to, so they and in the Chinese market is best-known than luxury, also believed doesn’t fall wind.” Credit suisse July 25, in a research report published in this said.
In addition to the Olympic economy, Chinese people outside the change of lifestyle also gave sporting goods business is more and more big growth space. For young people, dressed in sports brand more and more fashionable. Credit suisse special mentioned the middle and primary school in many Chinese school uniform design for sports specially leisure clothing, show that sports leisure products is becoming an important part of the young people consumption.
Credit suisse to sports brand of consumption focus on 15 to 25 years old, this part of the people in the age of the population, and their consumers have the certain consumption ability, directly support the sports products continues to grow.
Credit suisse in the coming years, sporting goods business will continue to keep the good growth, the total retail sales in 2007 and 2008 respectively 15.2% and 14.7% of the complete growth. At the same time China residents is more and more strong consumption ability, will let the sports products have a better pricing power.
According to sports consulting company ZOU research, China sporting goods industry will maintain the growth rate of 23% a year. But credit suisse the number is still too careful, because if the forecast growth rate, according to ZOU to China in 2010 the sports goods consumption per capita amounted to only a third of the Asian countries. But according to international sports league (World Federationof Sporting Goods provides) investigation and research, judge not according the China sports Goods per capita consumption of Asian average level, soon to be so credit suisse China Sporting Goods Industry growth is surprising.
Although the price or important factors, but quality and brand recognition for consumer’s increasing influence.
China’s economic development, which gives local brands have no less famous international brand space to grow. In China the size of the market, so for the needs of the sports brand there are large differences, and this will allow more different grades and price brand found the living space.
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