According to statistics, at present our china sports goods enterprise engaged in the production of about 20000 ~ 25000 home, look from the number of sports goods production enterprise fairly large, but from a single enterprise scale on look, mostly small mould, most of whom are some originally engaged in foreign trade export processing and commodity processing private and private enterprises and even some enterprise at best is “family firms”. The enterprise of geographic advantages and the national related industry preferential policies for China’s rapidly growing sports goods production, wholesale, the export base, but in general the enterprise production technology level is low, research and development ability is not strong, the lack of high quality talents, DuoNian to stay in backward production techniques and technology level, cheap labor become the main factors for their interests. The number of small and medium-sized enterprises in China constitute the sports goods manufacturing main body.
Our country sports goods export general trading account for only 38.18% of the total amount of export processing trade, but 56.80%, other trade of only 5.02%. Visible processing trade occupy the export share, for a significant part of foreign processing, OEM, lack of independent brand product, the export situation is relatively single. The world many low value-added industry in to transfer to China, but just produce the transfer, not the transfer of profits. Foreign using the cheap labor and rich resources, for their own brand production product, exported to all over the world (including China), to earn big profits in China, many of the sports goods export enterprise to accept the enterprise order survive, to earn a few processing charges. Generally speaking, china sports goods enterprise clusters in the sports industry is still in the global division of labor system of processing and manufacturing of the link, lack of upstream low-end research, development, design and marketing links, and downstream link (such as brand marketing), the effective extension export products is mainly low-standard of affordable “DaLuHuo”, the dollar price of export less than 1/10 of the international famous brand, although exports, but big export enterprise profit level is low.
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