According to Yiwu stationery market,Now students stationery pattern, sort is various, vertiginous. Some of the various function is more “toys, stationery,” one of the most typical, when is the writing case, cutting a pen implement and rubber. Optional have a browse, he found that just cut a knife is cabin type, goldfish type, type, animal type locomotive type, cars and amusement park type design, etc. This great design for “fun, fresh” is the students like, especially a pink transparent cabin type of cutting a pen implement more let the students couldn’t put it down.
The child’s curious, so the toys of the stationery, a naive curiosity to some of the pupils, the great temptation. And for the merchant to this gives them build a large market. According to the survey found that these toys changed stationery, its price was generally expensive, such as a piece of ordinary rubber as long as 1 yuan or so, and took the toy of rubber but sell to six or seven dollars a; Cut the price as high as dozens of pen or even hundreds of yuan, ordinary also just one or two dollars can be bought. Use with cartoon or other elegant pattern of the stationery and style of the stationery, accord with children cute with image thinking primarily psychological characteristics and love beautiful psychology. But the stationery to have a degree of appearance design, if more than a certain extent, is to make the students difficult to focus attention on learning, which is unfavorable to the students.
If the stationery industry development is divided into the primary stage, competitive stage, mature stage, at present the stationery has moved into the competition, also is gradually entered the stage of brand era. Stationery industry the form of competition by a single price competition to technology, management and other multiple brand competition of transformation. Facing a wide variety of stationery, consumer can option more and more, the influx of foreign competitors, will make the whole Yiwu stationery market competitive pressure continuously strengthen, the future of the competition will also be more cruel. In the pattern of global economic integration, the capital flow to always low production cost of countries and regions, to many of China’s enterprise that, this is the opportunity is also challenges. Therefore, to seize the opportunities and meet the challenges, as domestic stationery industry, should actively and close to the international market, through the various efforts to implement China stationery brand of Sally.
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