Will the stationery products, in fact is not typed a good habit. But if not, how can it will be typed on the market so many high-quality goods for a general stationery discussion, to find these products have in common? This article, try the market popular personal high-quality goods stationery do a classification, find them trait.
The first kind, luxury stationery. This kind of stationery more is a pen, such as baolong and parker. Pen products can be a luxury of time: stationery reason first pens in stationery products is in science and technology content is higher, difficult to crash; With the rise of many one-time water pen, the practicability of the pen faded, at the same time its adornment sex is more and more strong; Brand, a long time accumulated enough brand story in the crowd, a legendary reputation; Although the practical function, but faded baolong and the parker so long accumulated in the value of the brand, so transformation for luxury can maximize the old brand value. Luxury stationery brand promotion and maintenance cost will also relatively high. This kind of product is user groups is more high-end, sales will not be too big.
The second type, style of quality stationery products. This kind of stationery more is this kind, such as Japan and Italy WuYinLiangPin MOLESKINE notebook. This kind of product characteristics are, concise and easy for scale production, quality assurance, price moderate, also held a certain style. This kind of products in shape design, can have a good, express the continuity of the brand’s concept. WuYinLiangPin is to advocate a simple environmental protection lifestyle, MOLESKINE is filled with thick humanistic gas from interest rates. This one product consumers are more mature middle crowd.
The third kind, tide type stationery. This kind of stationery products in South Korea of the paragraph in the majority. Characteristic is, the product update quickly, whether utility model on the appearance or, should have special places; Follow the fashion trend, understand specific consumer group preferences; Bold colors, design is rich. This kind of stationery purchase are mainly students and young people. In the market, this kind of stationery stores is also more.
The three kinds of stationery and also will have some common, such as health, quality, have certain fashion sense.
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