Stationery business development brings out the five major characteristics:
First, Stationery Business great market potential, increase purchasing power.
Our country’s existing primary and middle school students of about 190 million people, large high school students of about 40 million people, adult students of about 5 million people, enterprise or business the unit the leadership is about 34 million. The development of the society for further enhancement of the national education quality education investment, culture greatly increased, stationery industry has a very broad consumer market.
Second, Avery dennison products diversified, multi-level consumption structure has been formed, and the high grade product development to Stationery Business.
Third, computer network technology development, the traditional office and learning new change in the way of Stationery Business.
Four, in the circulation of commodities link, the foreign capital enterprise has set up a file in the wholesale and retail trade, such as wal-mart, lotus, such as in the electronic commerce also have a strong momentum of development. Last year, “an international office supplies flagship store chain enterprise” in Shanghai, but also increased the opening of the flagship brand competition in the industry of competition.
Five, government purchase has expanded to common behavior from the trial operation, high value of the office supplies such as copy machine, electrograph soon will be included in the scope of government procurement, ordinary office supplies also gradually into the government procurement category.
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