Sports products has become our country foreign trade exports of the most competitive products, DuoNian fist for export and expand employment, promote economic development made an important contribution. Yet the us subprime mortgage crisis caused by global economic crisis, lead to the international market is sluggish, the United States and Europe, and other major countries demand for Chinese goods in under the influence of China’s coastal area already had many export enterprise for overseas orders fell, went bankrupt or be in shutdown, half a shutdown of state, sports goods export enterprise have a large impact, and the negative impact will be further intensified.
Facing the severe situation, the domestic Sports products export enterprise how to correctly understand the economic crisis and unpredictable consequences, how to proceed in the global economic recession, the background of the take effective strategies to deal with, in order to seek better survival and development, has become one of the hot issues of common concern.
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