Yiwu Christmas market direction: traditional market is shrinking fast emerging market growth.
In fact, for most of the main foreign trade merchants this year, for foreign trade environment is not good, except for long time continue in theUnited Statesand Europe debt crisis, and the volatile political situation in theMiddle East, etc. Affected by this and disrupted purchase plan of foreign is not in the minority.
However, ChenJinLin introduction, influence by culture, American and European regions is the main Christmas items in consumption. Can say, Santa Claus is each family of Europe andAmericafeast necessities. Association of nearly 300 Christmas enterprise investigation concluded that, traditional the European and American market share this year, and did not appear to atrophy.
According to introducing, at present the global more than half of Christmas products from yiwu, China Christmas supplies 80% comes from here. While the traditional the European and American market and has always been a high-grade Christmas items of yiwu main exports.
“Europeand the customer to product requirements is relatively high, this year the order is passable, similar to last.” In yiwu in Christmas products industry for six old wu said, European and American order by bad, but can the next, basic is stable.
Europe and theUnited Statesis stable, the growth comes from where? The answer is to Latin America,Russia,Indiaand other emerging markets. The reporter understands, about from the year before, “western not bright Oriental bright” become many observers described in yiwu Christmas items export situation frequently used words.
Before the last two years to market changes, this year some Christmas merchants to increase the yiwu Latin America, Russia and other new market development dynamics, and made a lot of defenders.
Yiwu city foreign trade and economic cooperation bureau of statistics data also show, yiwu Christmas market show this year from emerging market countries order significantly increased. 1 to July, Latin American exports to 13.2843 million us dollars, up 53%; Export toRussia $1.079 million, an increase of the 15 times; To the export 984700 us dollars, up by 127.3%.
Product innovation speed start new settlement
Traders say, this year the price of raw materials, such as wages rise in the cost of production, and meet “however”, the business is not to do. Its are increased, in addition to open up city outside, also benefited from the Christmas products innovation.
“This year my house business mainly rely on a little Christmas accessories, sell very well.” Christmas business xiao Yang said, before you often do the finished products, later found that many buyers willing to buy semi-finished products back to their assembly. So, she as early as June launched a new look like sail also like the butterfly Christmas to hang accessories. Once the new product launch, indeed as expected very peaches. Later, xiao Yang also from this case, that sometimes a little innovation is adjusted design ideas.
Bo xu handicraft company boss HuangYunXu, the other industry this year with materials and processing technology introduced to Christmas industry. He production products and Christmas acrylic mirror regimes, become so far only a production of Yiwu market the product of the enterprise.
In addition to product innovation in fluctuation full time outside, yiwu Christmas traders face the upward pressure, also began to try to use the renminbi and foreign settlement way, in order to avoid the risk of exchange rate.
“We did a lot of publicity, suggest members together, use the RMB business with foreigners, has obtained a certain result.” ChenJinLin said, in dollars a rapidly weakening dollar background, the RMB settlement way, not cannot a try.
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